Fox Racing released their Adaptation MTB outerwear collection with a launch video featuring Kirt Voreis. The concept, by Kirk Dianda of Summer Winter, put Kirt on a roller stand in studio in front of multiple green screens. The camera cut and panned between screens to show the versatility of each product piece to work in different natural environments. It took a combination of green screen keying, tracking, rig removal, and a title package to pull it all together.
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Delivered Elements
Full feature video, Social assets
CREDITS
Client: Fox Racing
Studio/Agency: Summer Winter
Creative Director: Kirk Dianda
Producer: Matt Porter
Design: Adam Porter
Animation: Adam Porter, Matt Porter, Kevin Carmack
VFX: Adam Porter, Matt Porter, Kevin Carmack
Editor: Kirk Dianda
