Data Is Greater Than Numbers

Dataiku partnered with San Francisco agency Butchershop to create an ad campaign highlighting the human side of data utilization. Butchershop brought in talent for a studio shoot to demonstrate four key usage areas for Dataiku’s platform - finance, pharmaceutical, manufacturing and retail applications. Autumn Line was brought in to handle post production for the video series. We worked with Butchershop’s design team to bring their design elements to life with standalone animated graphics, as well as integrate those elements into the studio and stock assets to tell 5 different stories.