When we created this lyric music video for Kelly Clarkson it was in early years of lyric videos on Youtube. Direction for these types of projects was often minimal. Working with longtime collaborator Don Tyler we were asked to create a high end, light-soaked feel that integrated with the album art.
6 million views and counting, and a nice chunk of the over 250 million total views of all the lyric videos we created with Additive / WRDS. Whew!
Artist: Kelly Clarkson
Agency: Additive / WRDS
Director: Don Tyler

Art Direction / Motion Graphics / Titling by Autumn Line
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