The Adidas Snowboarding brand launched in 2013, and to hype their amazing snow team, our friends (and Adidas’ agency of record), Juice Design, produced and directed the award-winning year-long Welcome web series. Seven short documentaries focused on Jake Blauvelt, Kazu Kokubo, Eric Jackson, Louif Paradis, Forest Bailey, Keegan Valaika and Helen Schettini.
Working with Juice’s Director and long-time Autumn Line collaborator, Pierre Minhondo, we provided subtle title motion, designed and composited the intro and other set pieces, and added invisible VFX throughout like roto and object removal.
We are so proud to have worked on this project, and while we hope you watch the whole series to see what we did, you oughta watch it purely for the amazing stories told. Kudos to Adidas and Juice, and we were lucky to be a part of it.
Client: Adidas Snowboarding
Agency: Juice Design
Director: Pierre Minhondo